How We Helped A Commercial Real Estate Coach Get 94 Leads in the First Month at $13 per lead
About The Client
Fast Track Commercial is run by Mish Daniel who is a commercial real estate property coach.
Mish was running facebook ads when I first met her. But she wasn’t getting any results with those ads. Main objective was to get webinar registrations. She only got likes and engagement with boosting posts without any real results. Hence she was interested in only getting results.
Being in the real estate industry, getting cheaper leads was a challenge for us for a high ticket product . Also we were running the ads from the funnel already built by them. Hence without any change in the funnel, we had to bring results.
In order for Facebook ads to work, nailing the targeting was critical so that’s where we always start after understanding what the client wants. We created an ideal client avatar and spent some time researching and creating audiences. We decided to test a few different strategies to understand what would work best for these audiences.
First we ran few ads with the best offer of 26% ROI per year on commercial property investments as the headline. This headline with actual figures created a lot of interest and engagement among the audience.
By simply changing creativity and targeting we increased the engagement and registrations.
The second month we tried using video ads done by Mish Daniel which were 3 to 4 min ads talking on the different real estate strategies for investing in commercial real estate. This just boomed the entire campaign with high quality booked calls.
Establishing a better cost per lead was an important consideration . Hence we tried running ads without the webinar and getting only booked calls to decrease the cost per lead, but that didn’t give good quality leads. Mish understood that most of the ROI would not be immediate and would then nurture these people and offer them a chance to attend her event and book a call with an email sequence.
But we also started a retargeting campaign to get calls, which instantly gave results for $3 a call.
Overall, we spent $3800 across three months with three campaigns .
Campaign 1: Webinar and E-book Downloads Got 193 conversions in total ( webinar registrations and e-book downloads) Cost per registrant for webinar and ebook downloads= $13 (from COLD TRAFFIC)
Campaign 2: Event Registration $5 per event registration, spent $186, 36 event registrations
Campaign 3: Retargeting $2 to $3 booked calls , 13+ booked calls per month with retargeting and webinar registrations ads. Added 50+ people to her Facebook page.
Pixel and Audience Set-up for Conversions Copywriting, Creative of Ads Optimizing on a daily basis Event Ads, Webinar Ads, Retargeting Ads